{"id":3199,"date":"2022-11-29T22:23:04","date_gmt":"2022-11-29T19:23:04","guid":{"rendered":"https:\/\/sportforsdg.com\/2022\/11\/29\/spor-magazasi\/"},"modified":"2022-12-15T02:34:52","modified_gmt":"2022-12-14T23:34:52","slug":"spor-magazasi","status":"publish","type":"post","link":"https:\/\/sportforsdg.com\/tr\/2022\/11\/29\/spor-magazasi\/","title":{"rendered":"Spor Ma\u011fazas\u0131"},"content":{"rendered":"\n
\u00a0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n
Metodun Ad\u0131<\/b><\/td>Spor Ma\u011fazas\u0131<\/b><\/td><\/tr>
\u00d6\u011frenme Hedefleri<\/b><\/td>
    \n \t
  • Pazarlaman\u0131n farkl\u0131 y\u00f6nleri oldu\u011funu anlamak ve takdir etmek<\/b><\/li> \n<\/ul> \n<\/b> \n<\/b> \n
      \n \t
    • Fiyat\u0131n ba\u015far\u0131l\u0131 sat\u0131\u015f ve pazarlama i\u00e7in belirleyici unsur olmad\u0131\u011f\u0131n\u0131 kendi kendine deneyimleyerek \u00f6\u011frenme<\/b><\/li> \n<\/ul> \n<\/b> \n<\/b> \n
        \n \t
      • Pazarlama bile\u015fiminin basitli\u011fini ve karma\u015f\u0131kl\u0131\u011f\u0131n\u0131 anlamak<\/b><\/li> \n<\/ul> \n<\/b> \n<\/b> \n
          \n \t
        • Kendi i\u015fleri i\u00e7in pazarlama bile\u015fimini kullanmak<\/b><\/li> \n<\/ul> \n<\/b> \n<\/b> \n
            \n \t
          • Spor pazarlamas\u0131n\u0131n olanaklar\u0131n\u0131 belirleme<\/b><\/li> \n<\/ul> \n<\/b> \n<\/b> \n
              \n \t
            • Karar veren y\u00f6neticiler i\u00e7in kavramsal bir \u00e7er\u00e7eve olarak pazarlama bile\u015fimi<\/b><\/li> \n<\/ul> \n\u00a0<\/td><\/tr>
Hedef Kitle Profili<\/b><\/td>Gen\u00e7ler ve yeti\u015fkinler i\u00e7in, giri\u015fimciler i\u00e7in, spor y\u00f6neticileri i\u00e7in uygundur.<\/td><\/tr>
S\u00fcre<\/td>1.30 dk-2 Saat<\/td><\/tr>
Haz\u0131rl\u0131k (Uygulama \u00f6ncesi tavsiye edilen haz\u0131rl\u0131k, gerekli malzemeler vb.)<\/b><\/td>Al\u0131\u015ft\u0131rma i\u00e7in g\u00f6rev, kurallar ve ko\u015fullar a\u00e7\u0131klan\u0131r ve kat\u0131l\u0131mc\u0131lardan odadan \u00e7\u0131k\u0131p al\u0131\u015fveri\u015f i\u00e7in haz\u0131rlanmalar\u0131 istenir. \n \nHer birine, kararlar\u0131n\u0131 belirten birer metaplan kuponu \/ ka\u011f\u0131d\u0131 verin. \n<\/td><\/tr>
Ad\u0131m Ad\u0131m Uygulama<\/b><\/td>

\u0130lk tur<\/p> \n\u00a0 \n

(YER)<\/p> \n\u00a0 \n

\u00dc\u00e7 sandalye farkl\u0131 yerlere konur (hatta bir sandalye \u00f6rne\u011fin tahtan\u0131n arkas\u0131na saklan\u0131r); ve her sandalyeye bir teneke kutu konur (b\u00fct\u00fcn tenekeler ayn\u0131 olmal\u0131):<\/p> \n\u00a0 \n

Kat\u0131l\u0131mc\u0131lar odaya tekrar \u00e7a\u011fr\u0131l\u0131r ve h\u0131zl\u0131 bir karar vermeleri ve ka\u011f\u0131tlar\u0131n\u0131 koymalar\u0131 istenir.<\/p> \n

Haz\u0131r olduklar\u0131nda, bir kat\u0131l\u0131mc\u0131dan ka\u011f\u0131tlar\u0131 saymas\u0131n\u0131 ve sonu\u00e7lar\u0131 haz\u0131rlanan tahtaya yazmas\u0131 istenir (haz\u0131rlanan tahta ektedir). Genellikle \u00e7o\u011fu ‘sar\u0131 ma\u011faza’y\u0131, ard\u0131ndan beyaz\u0131 ve yaln\u0131zca birka\u00e7\u0131 maviyi se\u00e7ecektir.<\/p> \n\u00a0 \n

Sonu\u00e7 grafikte yay\u0131nlan\u0131r ve i\u015fleme ba\u015flan\u0131r:<\/p> \n

\u201cneden bu d\u00fckkan\u0131 se\u00e7tiniz?\u201d<\/p> \n\u00a0 \n

Baz\u0131 katk\u0131lardan sonra, “Bunu belirli bir ma\u011fazadan sat\u0131n alman\u0131n ana nedeni neydi?”<\/p> \n

Kat\u0131l\u0131mc\u0131lar \u201cKonum\u201d veya “yer” bulmal\u0131lar ve onu g\u00f6zlem e\u015fli\u011finde ka\u011f\u0131t tahtas\u0131na yazarlar.<\/p> \n\u00a0 \n

\u0130kinci tur<\/p> \n\u00a0 \n

(\u00dcr\u00fcn ve Paketleme)<\/p> \n\u00a0 \n

\u00dc\u00e7 sandalye de odan\u0131n ortas\u0131na yerle\u015ftirilir (\u00fc\u00e7gen \u015feklini alacak \u015fekilde olabilir). Tenekeler art\u0131k farkl\u0131d\u0131r (sa\u011fdaki s\u00fctuna bak\u0131n). Kat\u0131l\u0131mc\u0131lar geri \u00e7a\u011fr\u0131l\u0131r. Ka\u011f\u0131tlar\u0131 se\u00e7melerine ve saymalar\u0131na izin verilir. Genellikle \u00e7o\u011fu mavi, sonra sar\u0131 ve sadece birka\u00e7 kat\u0131l\u0131mc\u0131 beyaz se\u00e7ecektir. Sonu\u00e7 grafikte yay\u0131nlan\u0131r ve i\u015flemeye ba\u015flan\u0131r:<\/p> \n\u00a0 \n

\u201cneden bu d\u00fckkan\u0131 se\u00e7tiniz?\u201d \u201cBeyaz d\u00fckkan\u0131 (kirli teneke olan\u0131) kim se\u00e7ti, neden se\u00e7tiniz?\u201d Di\u011fer kat\u0131l\u0131mc\u0131lara da sorulur.<\/p> \n

Bir tart\u0131\u015fma s\u00f6z konusu oldu\u011funda, “Burada ger\u00e7ekte ne sat\u0131n almak istiyorsunuz?” \u201cPeki, teneke kutudaki Coca Cola’n\u0131n fark\u0131 nedir?\u201d sorular\u0131yla durum a\u00e7\u0131kl\u0131\u011fa kavu\u015fturulur. Asl\u0131nda: Fark yok.<\/p> \n\u00a0 \n

\u201cAma yine de \u00e7o\u011fu kat\u0131l\u0131mc\u0131 mavi d\u00fckkandan almay\u0131 tercih ediyor ve beyaz d\u00fckkandan almakta teredd\u00fct ediyor!\u201d Neden?<\/p> \n\u00a0 \n

\u00dc\u00e7\u00fcnc\u00fc Tur<\/p> \n

(Tan\u0131t\u0131m)<\/p> \n\u00a0 \n

\u00dc\u00e7 sandalye de odan\u0131n ortas\u0131nda b\u0131rak\u0131l\u0131r (\u00fc\u00e7gen \u015feklini alacak \u015fekilde olabilir). \u015eu anda her \u015fey normal.<\/p> \n\u00a0 \n

Kat\u0131l\u0131mc\u0131lar geri \u00e7a\u011fr\u0131l\u0131r. Ka\u011f\u0131tlar\u0131 se\u00e7melerine ve saymalar\u0131na izin verilir. Genellikle \u00e7o\u011fu beyaz, sonra mavi ve sadece birka\u00e7 kat\u0131l\u0131mc\u0131 sar\u0131 ka\u011f\u0131d\u0131 se\u00e7er. Sonu\u00e7 grafikte yay\u0131nlan\u0131r ve i\u015flemeye ba\u015flan\u0131r.<\/p> \n\u00a0 \n

\u201cneden bu d\u00fckkan\u0131 se\u00e7tiniz?\u201d Bu soru baz\u0131 kat\u0131l\u0131mc\u0131lara belirli sandalyelerden de sorulur. K\u00e2\u011f\u0131tlar tekrar da\u011f\u0131t\u0131l\u0131r ve kat\u0131l\u0131mc\u0131lar tekrar d\u0131\u015far\u0131 g\u00f6nderilir. (=tan\u0131t\u0131m)<\/p> \n\u00a0 \n

D\u00f6rd\u00fcnc\u00fc Tur<\/p> \n

(Fiyat)<\/p> \n

Bu tura ba\u015flamadan \u00f6nce, \u00fc\u00e7 g\u00f6n\u00fcll\u00fc se\u00e7ilir. En az biri kad\u0131n se\u00e7ilmelidir. Sonra onlara rol talimatlar\u0131 (talimatlar ektedir) verilir ve se\u00e7ilen g\u00f6n\u00fcll\u00fc kat\u0131l\u0131mc\u0131lar d\u0131\u015far\u0131 \u00e7\u0131kar\u0131l\u0131r. Bu kat\u0131l\u0131mc\u0131lar sadece son (be\u015finci) turda geri d\u00f6necekler.<\/p> \n\u00a0 \n

\u00dc\u00e7 sandalye de odan\u0131n ortas\u0131nda konur (\u00fc\u00e7gen \u015feklini alacak \u015fekilde olabilir). \u015eu an t\u00fcm tenekeler normal.<\/p> \n\u00a0 \n

Kat\u0131l\u0131mc\u0131lar tekrar \u00e7a\u011fr\u0131l\u0131r. Ka\u011f\u0131tlar\u0131 se\u00e7melerine ve saymalar\u0131na izin verilir. Genellikle \u00e7o\u011fu sar\u0131, sonra beyaz ve sadece birka\u00e7 kat\u0131l\u0131mc\u0131 maviyi se\u00e7eceklerdir. Sonu\u00e7 grafikte yay\u0131nlan\u0131r ve i\u015flemeye ba\u015flan\u0131r:<\/p> \n\u00a0 \n

\u00d6nceki turda oldu\u011fu gibi \u201cneden bu d\u00fckkan\u0131 se\u00e7tiniz?\u201d diye sorulur. Mavi ma\u011fazay\u0131 se\u00e7en bir kat\u0131l\u0131mc\u0131ya “neden daha pahal\u0131ya ald\u0131n?” diye sorulur. “Buradaki ama\u00e7 neydi?” diye sorulur. Cevap -fiyat- net olmal\u0131d\u0131r. Tabloya yaz\u0131l\u0131r.<\/p> \n\u00a0 \n

Bu noktada bir tart\u0131\u015fma ba\u015flat\u0131l\u0131r: “Ma\u011faza sahibi olarak hangi stratejiyi se\u00e7erdiniz”. Cevap “sar\u0131” ise (daha d\u00fc\u015f\u00fck fiyat) di\u011ferler kat\u0131l\u0131mc\u0131lara “Bunun hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz?” diye sorun. Bunu sorarak asl\u0131nda \u015fu noktaya gelmek istiyorsunuz: Belki sat\u0131\u015f hacmini art\u0131rabilirsiniz ama yine de k\u00e2r ediyor musunuz? Peki kim daha \u00e7ok k\u00e2r ediyor?<\/p> \n\u00a0 \n

Be\u015finci Tur<\/p> \n

(Ki\u015fi)<\/p> \n\u00a0 \n

Bu turda kat\u0131l\u0131mc\u0131lara \u015fu talimatlar verilir: \u201c\u015eimdi sizi ma\u011fazalar\u0131ndan \u00fcr\u00fcn almaya ikna etmeye \u00e7al\u0131\u015fan 3 sat\u0131c\u0131 g\u00f6receksiniz. S\u0131ra mavi, beyaz ve sar\u0131d\u0131r. L\u00fctfen performanslar\u0131na dikkat edin ve \u00fc\u00e7 sunumdan sonra en sevdi\u011finiz ma\u011fazay\u0131 se\u00e7in ve ka\u011f\u0131tlar\u0131n\u0131z\u0131 ona g\u00f6re sandalyelere koyun. (Sandalyeler \u00f6nlerindedir. Her sandalyenin bir adet normal tenekesi ve renkli etiketleri vard\u0131r)<\/p> \n\u00a0 \n

\u0130lk d\u00fckkan sahibi gelir. Sunumunu yapmas\u0131 beklenir. Zamana dikkat edin, sunum 1 dakikay\u0131 ge\u00e7mesin.<\/p> \n\u00a0 \n

\u0130kinci d\u00fckkan sahibi gelir.<\/p> \n\u00a0 \n

\u00dc\u00e7\u00fcnc\u00fc d\u00fckkan sahibi gelir.<\/p> \n\u00a0 \n

Kat\u0131l\u0131mc\u0131lar ka\u011f\u0131tlar\u0131n\u0131 se\u00e7erler ve sandalyelere koyarlar. Ka\u011f\u0131tlar say\u0131l\u0131r. Sonu\u00e7 tablo \u00fczerinde yay\u0131nlan\u0131r ve i\u015flemeye ba\u015flan\u0131r: \u00d6nceki turlardaki gibi \u201cBu ma\u011fazay\u0131 neden se\u00e7tiniz?\u201d diye sorun.<\/p> \n\u00a0 \n

\u201cKi\u015fisel davran\u0131\u015f\u201d, \u201cileti\u015fim becerileri\u201d, \u201csat\u0131\u015f yetkinli\u011fi\u201d, \u201ciyi arg\u00fcmanlar\u201d\u0131n ne kadar \u00f6nemli oldu\u011funu ortaya \u00e7\u0131kar\u0131n. Tablonun son noktas\u0131 elbette “ki\u015fi” dir. Az \u00f6nce sunum yapan sat\u0131c\u0131lar baz\u0131 \u00fcnl\u00fc sporcular olabilir.<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Metodun Geli\u015fim Alan\u0131 Sundu\u011fu \u201cBeceriler – Anahtar Yetkinlikler – SKA\u2019lar\u201d (Tablo)<\/b><\/td>Pazarlama bile\u015feninin \u00f6nemini anlamak. \nSunum becerilerini geli\u015ftirmek. \nKarar vermek. \nDaha fazla pazarlama faaliyetini anlamak ve kullanmak. \n<\/td><\/tr>
Toparlama \/ \u00c7\u00f6z\u00fcmleme \/ Uygulama sonunda Yans\u0131tma<\/b><\/td>Son olarak \u015fu \u015fekilde \u00f6zetleyin… \u201c\u0130kinci turu (\u00fcr\u00fcn turunu) hat\u0131rlay\u0131n \u2013 kirli tenekeyi (teneke g\u00f6sterilir) daha ucuza al\u0131r m\u0131yd\u0131n\u0131z?\u201d \u201c\u0130yi bir promosyon, \u00fcr\u00fcn ve ki\u015fi ile fiyat\u0131 art\u0131rabilece\u011finizi ve yine de \u00e7ok daha fazlas\u0131na satabilece\u011finizi hayal edebiliyor musunuz?\u201d “Ger\u00e7ek hayat\u0131n\u0131zda ne yapabilirdiniz- bize \u00f6rnekler verin.” Ve \u015fimdi “l\u00fctfen bu dersi(oturumu) eve g\u00f6t\u00fcr\u00fcn ve i\u015finizde do\u011fru bile\u015feni uygulay\u0131n!”<\/b> \n \n

<\/td><\/tr><\/tbody><\/table><\/figure>\n\n
Uygulay\u0131c\u0131lar i\u00e7in \u00d6neriler<\/b><\/td>Ek turlar oynayabilirsiniz. Bunlardan biri: \u00fcr\u00fcn (kalite) ve fiyat\u0131n birle\u015fimidir. Ama oturumlar uzat\u0131lmamal\u0131. Kat\u0131l\u0131mc\u0131lar genellikle 5 turdan sonra yorulurlar. Oturumlar\u0131 iyi bir tart\u0131\u015fma ile sonland\u0131rmak daha iyidir. \n \nYard\u0131mc\u0131 ki\u015fi, a\u015fa\u011f\u0131daki talimatlar\u0131 vererek rol oynamay\u0131 s\u0131n\u0131rlayabilir: Sat\u0131c\u0131lardan biri kad\u0131n olmal\u0131d\u0131r. Seyirciyi kad\u0131n sat\u0131c\u0131n\u0131n \u00e7ekicili\u011fi ve g\u00fczelli\u011fi ile ikna etmeye \u00e7al\u0131\u015f\u0131n. Di\u011fer sat\u0131c\u0131, \u00fcr\u00fcn\u00fcn\u00fc \u00e7ok “sald\u0131rgan” bir \u015fekilde tan\u0131tabilir (y\u00fcksek sesle, \u00f6zg\u00fcvenle dikkat \u00e7eker). \u00dc\u00e7\u00fcnc\u00fc sat\u0131c\u0131 ise liyakat sahibi fakat \u00e7ok g\u00f6steri\u015fli olmayan kimsedir. \n \nTur aralar\u0131nda oday\u0131 haz\u0131rlarken h\u0131zl\u0131 olmaya \u00f6zen g\u00f6sterin. 1 dakikadan fazla s\u00fcrmemeli. Kat\u0131l\u0131mc\u0131lar d\u0131\u015far\u0131da beklemek istemezler. \n \nCEFEpedia ayr\u0131ca “Pazar Odas\u0131 Sim\u00fclasyonu” al\u0131\u015ft\u0131rmas\u0131n\u0131 da sunar. Bu daha yo\u011fun, i\u015flenmesi \u00e7ok karma\u015f\u0131k ama ayn\u0131 zamanda \u00f6\u011frenme i\u00e7in daha peki\u015ftiricidir. \u00d6zellikle i\u015f adamlar\u0131n\u0131n daha iyi kalitenin daha d\u00fc\u015f\u00fck fiyatla birle\u015fti\u011fi yan\u0131lsamas\u0131n\u0131n parlak bir pazarlama stratejisi olaca\u011f\u0131 yan\u0131lsamas\u0131na ili\u015fkin olarak g\u00fc\u00e7lendirilmi\u015f e\u011fitime ihtiyac\u0131n\u0131z varsa bunu (ek olarak) kullan\u0131n. Bu al\u0131\u015ft\u0131rmada, kat\u0131l\u0131mc\u0131lar kendi ger\u00e7ek paralar\u0131yla oynarlar ve yeterli pazarlama olmadan fiyat rekabetine girmenin ne anlama geldi\u011fini finansal olarak deneyimlerler. \n<\/td><\/tr>
–<\/td>\u00a03 sandalye, 3 teneke kutu kola, renkli meta plan kartlar\u0131, toplar, kurabiyeler<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

7. B\u00f6l\u00fcm\u00fcn Tablosu:<\/b><\/p>\n\n

Geli\u015ftirilmesi Planlanan Beceriler<\/b><\/td>Hedef Al\u0131nan SKA\u2019lar<\/b><\/td>Erasmus+ Anahtar Yetkinlikler<\/b><\/td><\/tr>
\u0130leti\u015fim<\/td>SKA 4- Nitelikli E\u011fitim<\/td>S\u00f6zs\u00fcz ileti\u015fim<\/td><\/tr>
Empati<\/td>SKA 8- \u0130nsana Yak\u0131\u015f\u0131r \u0130\u015f ve Ekonomik B\u00fcy\u00fcme<\/td>Bili\u015fsel esneklik \nPazarlama bile\u015feninin \u00f6nemini kavrama, \nDaha fazla pazarlama faaliyetini anlama ve kullanma, \nKarar vermek \n<\/td><\/tr>
\u0130nsanl\u0131k<\/td>SKA 12- Sorumlu \u00dcretim ve T\u00fcketim<\/td>Duygusal zeka, yarat\u0131c\u0131l\u0131k<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Metodun Ad\u0131 Spor Ma\u011fazas\u0131 \u00d6\u011frenme Hedefleri Pazarlaman\u0131n farkl\u0131 y\u00f6nleri oldu\u011funu anlamak ve takdir etmek Fiyat\u0131n ba\u015far\u0131l\u0131 sat\u0131\u015f ve pazarlama i\u00e7in belirleyici unsur olmad\u0131\u011f\u0131n\u0131 kendi kendine deneyimleyerek \u00f6\u011frenme Pazarlama bile\u015fiminin basitli\u011fini ve karma\u015f\u0131kl\u0131\u011f\u0131n\u0131 anlamak Kendi i\u015fleri i\u00e7in pazarlama bile\u015fimini 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